Public Relations & Marketing Executive

Salary: R20,000 + 10 Days Paid Leave

About the Role

Our client is seeking an experienced Marketing & PR Manager who lives and breathes public relations — someone who knows how to create visibility, build credibility, and drive brand authority through strategic PR.

This is a senior, hands-on role, suited to a confident professional who can take charge of PR activity end-to-end: from story creation and pitching to relationship-building, networking, and delivering measurable outcomes. This is not a junior role and not suited to journalists looking to transition — we are looking for someone who already understands how PR works in practice and can lead it with authority.

PR is a core pillar of this role, supported by digital marketing activity to amplify reach and results.

Key Responsibilities

PR & Media Relations (Primary Focus)

• Lead and execute PR strategy across multiple client accounts

• Write compelling, newsworthy press releases that secure coverage

• Confidently pitch stories and secure meaningful media placements

• Build, nurture, and maintain strong relationships with journalists, editors, and media partners

• Drive digital PR and outreach campaigns with clear objectives

• Monitor, report on, and evaluate PR coverage and impact

Client & Campaign Leadership

• Act as the senior PR point of contact for clients

• Manage multiple campaigns, priorities, and deadlines with confidence

• Communicate progress, results, challenges, and wins clearly with clients and internal teams

• Support integrated marketing campaigns across social media and email where required

Growth, Networking & Strategy

• Take ownership of growing PR and marketing services

• Identify proactive PR opportunities, thought leadership angles, and media hooks

• Attend industry events, networking functions, and relevant client engagements

• Build visibility for both clients and the agency through relationship-driven PR

• Contribute fresh ideas and strategic thinking to elevate campaigns and outcomes

Requirements

Essential Experience

• Proven PR experience (agency or in-house) at a senior level

• Strong track record of pitching to media and securing coverage

• Hands-on experience with digital PR and outreach strategies

• Excellent press release writing and copywriting skills

• Confident managing media databases, CRMs, and reporting

• Highly organised with strong time management and leadership skills

• Comfortable taking ownership, making decisions, and leading PR initiatives

⚠️ This role is not suitable for journalists or entry-level candidates. Applicants must already understand and have executed PR strategy, pitching, and media relations.

Tools & Platforms

• Microsoft Teams

• Go High Level (CRM)

• Canva

• LinkedIn (for outreach, networking, and relationship building)

• PR monitoring and outreach tools

Bonus Skills (Advantageous)

• SEO knowledge and understanding of PR’s role in digital visibility

• Social media campaign management

• Email marketing experience

Who You Are

You are confident, proactive, and commercially minded. You take ownership, build relationships naturally, and understand that great PR is driven by timing, trust, and storytelling. You are comfortable networking, representing brands, and taking the lead — not waiting for direction. You thrive in a fast-paced environment and take pride in delivering tangible PR results.

What You’ll Gain

• The opportunity to lead and shape PR initiatives from the ground up

• A collaborative environment that values initiative, accountability, and results

• Exposure to a diverse range of clients and industries

• A senior role with autonomy, influence, and room to make real impact